Why go soy?

Well, because it's just better! But perhaps you were looking for something a little more explanatory. In that case....

Soy wax's greatest advantage over the more widely used petroleum-based, paraffin wax is that it is an environmentally safe product. The soy wax used in theOcandle, for example, is made from all natural ingredients, particularly, soybeans and botanical oils, home-grown right here in the US of A. What that means is that these candles are completely non-toxic, carbon-neutral, and 100% biodegradable. So they won't pollute the air you breathe. They won't produce any black soot. And they won't make your allergies flair up either.

But I love my regular candles so much?

We're sure you do. But think about what you're actually burning - a petroleum-based synthetic. And if you're burning it, you're also breathing it in. Wouldn't you rather be burning all-natural, plant-derived essential oils? We're guessing you would. And this is why soy candles are fast becoming the candle of choice for candle lovers everywhere.

Okay, but I still don't quite get it.

Then maybe you'll get this. Soy candles offer a far better value than paraffin candles insomuch that the soy wax burns slower (up to 40% slower!) than petroleum-based wax. Not only that, but because it burns at a cooler temperature, soy wax can distribute frangrance longer, faster, and farther than paraffin candles. What more can you really ask for? With these combined benefits, it's no wonder why soy candles reign supreme. But maybe you'll just have to experience it for yourself. We're sure once you do, you'll agree, soy is clearly the way to go.